The streetwear fashion brand and NHL team are teaming up and elevating hockey’s cultural relevance along the way.

Omnicom Media Group has rebranded as Omnicom Media, restructured its global leadership team and removed its global agency ...

Chaka Sobhani, president and global chief creative officer at DDB Worldwide, is set to be appointed global CCO at ...

US agency giant says 'we still believe in agency brands' and it is 'de-siloing' to break down internal barriers.

For the first time, the cooking platform will feature branded product placement through a holiday-season partnership with ...

Tyler Turnbull, the global chief executive of FCB, will run McCann Worldgroup as global chief executive, replacing Daryl Lee. Campaign understands the appointment will be confirmed later today as part ...

Omnicom will consolidate its advertising business into three global networks, TBWA, McCann and BBDO, following its acquisition of Interpublic. The new division will be known as Omnicom Advertising and ...

Omnicom has formally completed its acquisition of Interpublic Group, creating the world’s largest marketing services holding ...

Omnicom was established in 1986 through the merger of agencies BBDO Worldwide, Doyle Dane Bernbach (DDB) and Needham Harper Worldwide. The holding company’s CEO, John Wren, has led the company since ...

This week’s Brand Brief continues with the holiday fare, with entries starring fan favorites from The Office and Queer Eye, ...

The CMO of Klaviyo shares how agentic AI, loyalty and personalization are reshaping consumer spending ahead of Black Friday ...

New tech and extra process added more friction to the buying process. But there are ways to minimize the complexities.