Last year’s Thanksgiving to Cyber Monday weekend drew a record-breaking 197 million shoppers, proving the holiday spending ...

AdQuantum has released the ultimate Snapchat Guide: Creatives & User Acquisition for Apps & Games. It walks you through how to get the most out of Snapchat for both performance and creative strategy.

Web-to-app — the strategy powering growth across subscription apps — has become one of the most effective yet complex levers in mobile marketing. Turning ...

Why SaaS Founders Should Care About HDD Building a startup means constantly navigating trade-offs: limited capital, ...

This article was first published on ConsultMyApp blog Legacy brands have always walked a tightrope between heritage and modernity. But today, that tightrope isn’t something you balance on. It’s ...

Custom Product Pages (CPP) on the App Store and Custom Store Listings (CSL) on Google Play are now one of the most powerful levers for improving install ...

OpenAI has experienced several high-profile splits over the years, with key figures departing to launch their own ventures. One of the earliest and most significant was Anthropic, formed in 2021 by a ...

Business of Apps Berlin is just over a week away, and we are now close to capacity. Next week, the leaders shaping the future of app growth meet in ...

In this interview, Business of Apps discusses loyalty and reward programmes with Nico Winkelhaus, Head of Digital Marketing at PAYBACK.

Colton is the Product Marketing Specialist at Piknik, the bundled subscription service including world-renowned apps like Sago Mini World and Toca Boca Jr. With over 10 years in digital and ...

When Apple launched GarageBand, it promised a full band in your pocket. Suno has taken that a step further with the help of generative artificial intelligence, giving anyone access to an entire ...

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, ...