Using ten years of data from 160,000 films, I looked at how audience behaviour shifts each December to reveal the emerging Christmas classic movies.

A deep dive into how over 10,000 movies and millions of audience signals help us work out if making sense makes cents.

At the top of the scale, there is no negotiation - your film cannot have been screened online before its festival run. Cannes, Berlin, Venice, and Sundance all reject feature films that have been ...

When people begin exploring data on films, one of the first things they look for is the production budget. It sounds simple enough: how much did the film cost to make? Knowing that number helps when ...

This article is part of my ‘Big Ideas’ series, in which I explore the evolving landscape of the film industry. Each instalment combines data, research, and analysis to go deep on a trend, idea or case ...

Last weekend I was at the Zurich Film Festival and attended a panel with some of the biggest names in film festivals. The topic of standing ovations came up. Tricia Tuttle, the director of the ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Last week in an article about how long your film needs to be to be accepted into film festivals, I mentioned in passing that a 90-second short film was eligible at nine out of ten film festivals I ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

The official release date of Avatar 5 is currently 19th December 2031. That specific date was announced in June 2023, a whopping 3,109 days in advance of release. The fact that Avatar 5 was going to ...

This is final part of my collaboration with Screendollars in which we spoke to 246 cinema owners and exhibition-affiliated film professionals. We quizzed them on a range of topics, and their answers ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...