Meesho focuses on AI, new business lines, and financial services to expand its user base and profitability ahead of its ...

Tilaknagar Industries has successfully acquired the Imperial Blue business from Pernod Ricard India for ₹3,442 crore, ...

Unilever sells its British snack brand Graze to Katjes International, highlighting a strategic exit from food business to ...

India’s media and entertainment sector, which accounted for just 2 percent of the global market before AI, faces significant ...

Black Friday 2025 saw FMCG, beauty, and home products emerge as top e-commerce performers in India. Healthy foods drove FMCG ...

A study from Goa Institute of Management reveals that balanced humanization in chatbots enhances customer trust and comfort, ...

Discover how ChatGPT has significantly altered how people search for information online, eclipsing traditional search engines ...

In this edition of ET Brand Equity’s cover, we examine how TVF has evolved from a YouTube start-up into a steady OTT ...

MTV is set to close its music channels worldwide, marking the end of a significant era in pop culture. As it struggles with ...

Marketers are navigating a fast-paced digital world by focusing on human connection. Long-form ads are making a comeback, ...

Parthasarathy M A has retired from his role as Chief Strategy Officer, South Asia, for GroupM, concluding a 17-year tenure ...

The travel neck pillow has emerged as a significant growth category, addressing the discomfort of modern air travel.