Marketers often assume that visibility and buzz tell them when consumers are ready to try a new technology. But these don’t tell the full story. The real trigger for consumer adoption is ...

The UNO transition to the LSU system is underway, and mockup logos shown during a Wednesday committee meeting on campus indicated that UNO emblems may get a new look. The logos, which are considered ...

The PGA Tour returns this week in Cabo for a resort-style contest at El Cardonal at Diamante Dunes. The World Wide Technology Championship was previously hosted at the Mayakoba resort, which is a far ...

For the past few days we've been profiling some of the college hockey programs that for whatever reason you may not know much about, or may not be in the spotlight as much as some of the sport's ...

It’s a popular example of the “Mandela effect,” or a collective false memory. And while some people may laugh and move on, others spend years searching for an explanation. There is a shirt currently ...

College Football Insiders isn't about breaking news - it's about breaking it down. Hosted by a powerhouse team of reporters, this show delivers the stories behind the headlines in college football.

The University of Texas broke tradition by adding corporate logos to its football field, a year after athletic director Chris Del Conte said he wasn’t considering it. The additions of Humann logos on ...

When Texas Tech revealed its new Double T logo on Tuesday, the internet showed mixed reactions. From the outside looking in, many non-Texas Tech fans saw the de-beveling of the Double T as a downgrade ...

INDIANAPOLIS (AP) — An NCAA committee has proposed a change to rules barring commercial logos on uniforms in a move that would clear the way for sponsor patches to appear on jerseys next year. Under ...

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...