ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor McDonald, ...
ITV will launch a brand new set of channel idents on November 1st to coincide with the launch of its new channel, ITV3. ITV1 has used the existing idents, featuring celebrities from the channel, for ...
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