With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

One key to this strategy might lie in an idea floated by Japan’s government to buy a fleet of Ford F-150 trucks, a meaningful gesture that may also be impractical given the narrow streets in Tokyo and ...

When Matlock debuted last year, viewers assumed the show was going to be a straightforward reboot of the popular ’80s legal drama, but this quickly proved not to be the case. The new Matlock, which ...

The World Economic Outlook (WEO) database contains selected macroeconomic data series from the statistical appendix of the World Economic Outlook report, which presents the IMF staff's analysis and ...

Why is the language developers and DBAs use to organize data such a mess? Here are 13 reasons we wish we could quit SQL, even though we probably won't. For all its popularity and success, SQL is a ...

If you take a screenshot of web pages to document their content, this usually only captures the visible area. Of course, you could scroll forward a bit at a time, then capture a new section and ...

As summer 2025 begins, I join 33 University of Washington professors to embark on a weeklong 1,100-mile bus journey along the Columbia River. We pass over rolling hills, alongside rivers, through ...

June 6 saw the launch of the promotional website Black Angel Tapes, meant as an artifact from the shared world of Danny and Michael Philippou’s A24 horror movies Talk to Me and Bring Her Back. Both ...

800.com customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. NEW YORK--(BUSINESS WIRE)--800.com, a leading cloud ...

Rocket Software announced it has moved its UniData-based app, Rocket Business Connect (RBC) to AWS. To further improve RBC’s disaster recovery plan, the Rocket team decided to transition RBC to AWS.

CHICAGO, Jan 24 (Reuters) - The U.S. Food and Drug Administration has pulled draft guidance from its website requiring companies to test medicines and devices in diverse populations as part of a purge ...