Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool ...

Google has canceled our 10+-years-old Ads account, claiming that we have violated the "Circumventing systems policy". Before this happened, they placed a link on our account dashboard that we needed ...

Google Ads can be a huge source of sales leads and conversions. However, you have to get the strategy right to see any progress or benefit to your business. For years, I struggled to generate any real ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

Google Ads has 718 reviews on TrustPilot with a 1.1-star rating. That’s a shockingly low score for a platform that has helped countless businesses grow and created entire careers in digital marketing.

Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid campaigns. The convergence of rising privacy concerns and regulation ...

Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation ...

Google has published a new help document named About Video ads across Google surfaces. As you know, Google announced new video ad formats at Google Marketing Live and we've seen Google testing video ...

Google has announced significant changes to its Search Ads publisher products, including AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). According to a ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...