After several years of designing medical education via gaming and leading content strategy for brands, she assumed the role of medical strategy director at AbelsonTaylor Group in October.

Elisabeth Yoder was billed $9,250 for her son’s 39-mile ambulance transfer to a children’s hospital after the toddler, Darragh, contracted a serious bacterial infection called staphylococcal scalded ...

How planners can move beyond metrics to influence healthcare professionals and deliver more meaningful outcomes for marketers.

Companies that recognize AI governance as a strategic capability rather than a compliance burden will capture disproportionate value.

A Harvard study found that the children of women who contracted COVID-19 while pregnant may be at an increased risk for autism and other diagnoses, raising new concerns about the CDC’s decision to ...

Following the acquisition of IPG, the company has named former IPG Health CEO Dana Maiman the CEO of the new Omnicom Health.

By bringing Exact Sciences into the fold, the expectation is that the focus on cancer diagnostics can provide a jolt to the ...

The FDA issued a letter to Incyte on November 20 indicating that the drugmaker addressed the violations contained in an Untitled Letter it received in September.

Fighting invasive oral cancer at age 51 forced Sonya Sotinsky to confront the existential importance of the human voice.

Just in time for the holiday season, Lilly unveiled its multi-pronged campaign to tie in Alzheimer’s awareness with cultural moments.

U.S. set to unveil 15 new Medicare-negotiated drug prices; U.S.-U.K. drug pricing deal could be unveiled; Louisiana surgeon general tapped as deputy director at CDC.

Demand for home healthcare, including at-home hospice care, has skyrocketed since the onset of the COVID pandemic, as has the number of family caregivers.