Marketing Week has selected the top marketing initiatives of the year and now it’s time to vote for your favourite.

Ryanair has axed its ‘Prime’ membership programme after eight months, saying the trial cost more than it generated. The ...

Charlie Smith will leave his role as CMO at luxury fashion house Loewe to join the consumer tech brand in the new year.

Kantar’s festive ad ranking finds repeat ads from Cadbury and Coke are performing strongly, with Asda the only brand in the ...

Former Deliveroo global brand director Lisa Nash joins Channel 4 as director of brand and content marketing. Channel 4 has ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the ...

Opinions of economic prospects are reflected in how CMOs reckon their budgets will change in the coming year, with two in ...

In this latest episode, we delve into exactly what made Specsavers Marketing Week’s Brand of the Year 2025 with the company’s CMO and global brand director.

From campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the ...

Part two of Aldi’s festive trilogy, detailing Kevin the Carrot’s chaotic stag do, has overtaken Sainsbury’s ‘The Unexpected ...

The Good Care Group is on a journey to challenge perceptions about home care, while changing how the sector has traditionally ...

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...