Design psychology is an emerging field that explores the relationships between human behaviour and the designed objects, environments, systems, and services people interact with daily. As design ...

The Coca-Cola logo is likely the most valuable handwriting in history. But its success isn't magic. It’s the product of a few brutally simple principles that most businesses are too impatient to ...

Setting the right branding objectives is crucial for any business looking to make its mark. But what exactly are branding objectives, and why do they matter? Simply put, branding objectives are the ...

A perfect landing page is a purpose-built web page designed to capture attention and convert visitors into leads, subscribers, or customers. Acting as a focused entry point from digital ads, search ...

Learn to increase brand visibility with 10 strategies. Discover tips to enhance your market presence and reach your target audience effectively. I remember the early days when I desperately tried to ...

Knowing when and how to approach redesigning a logo is crucial. This guide will walk through the entire logo redesign process step-by-step. So whether you're considering freshening up your logo or ...

Learn how to create high-quality graphics for marketing with essential tools, tips, and design strategies to boost your brand’s visual impact. Visual content is no longer the shiny new toy in ...

Want to know how I added six figures to a failing business in 90 days? It wasn't fancy ads. Not influencer collabs. Not even a viral TikTok. It was this list. Most brands bleed cash chasing shiny ...

The core difference in print vs digital design lies in their fundamentally distinct technical requirements for colour, resolution, and layout. Print design utilises the subtractive CMYK colour model ...

We’re surrounded by brands every day. But have you ever stopped to think about how branding works? Follow the Inkbot Design blog to learn more. We’re surrounded by brands every day. But have you ever ...

Most travel logos are a predictable mashup of the same four or five ideas: a swooshing aeroplane, a generic globe, a pointless compass, or a sun setting over a perfectly symmetrical wave. They are ...

Discover the importance of internal branding & learn how to implement a strategy. Get in touch with our branding agency for expert guidance. Internal branding refers to promoting a brand inside an ...