The Coca-Cola logo is likely the most valuable handwriting in history. But its success isn't magic. It’s the product of a few brutally simple principles that most businesses are too impatient to ...

Have you ever really thought about logos? Those signs and wordmarks are everywhere, on each product, service or company we see. But did you know how much thought and effort is put into making a single ...

A perfect landing page is a purpose-built web page designed to capture attention and convert visitors into leads, subscribers, or customers. Acting as a focused entry point from digital ads, search ...

Design psychology is an emerging field that explores the relationships between human behaviour and the designed objects, environments, systems, and services people interact with daily. As design ...

I hope this post helped you discover fantastic new sources for spectacular free design resources! Follow the Inkbot Design blog for more Inspiration. Free design resources help save money, allowing ...

Setting the right branding objectives is crucial for any business looking to make its mark. But what exactly are branding objectives, and why do they matter? Simply put, branding objectives are the ...

Knowing when and how to approach redesigning a logo is crucial. This guide will walk through the entire logo redesign process step-by-step. So whether you're considering freshening up your logo or ...

Learn to increase brand visibility with 10 strategies. Discover tips to enhance your market presence and reach your target audience effectively. I remember the early days when I desperately tried to ...

Want to know how I added six figures to a failing business in 90 days? It wasn't fancy ads. Not influencer collabs. Not even a viral TikTok. It was this list. Most brands bleed cash chasing shiny ...

A forensic breakdown of 12 world-class brand positioning statement examples. Learn the internal strategies that built Apple, Tesla, and Amazon. Most businesses do not have a positioning problem; they ...

You think you chose that watch because you liked it. You believe you picked that car because it was the best deal. And you're convinced you bought those shoes because they were comfortable. But what ...

Your brand isn't what you say it is. It's what your customers FEEL it is. And now, thousands of businesses are haemorrhaging money because they're focused on the wrong things. They obsess over logos ...