Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. I have always recommended that owners and CEOs of B2B companies ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

Opinions expressed by Entrepreneur contributors are their own. I understand what it takes to build a successful B2B partnership. My company’s rollout to B2B was a planned business development step ...

The dynamics of B2B buying are evolving and brands need to adapt to meet the shifting expectations of modern buyers. We conducted a survey about B2B buying behavior and found that today’s buyers are ...

But here's what they don't see yet. In a few months, the quality of leads will start declining. They'll assume it's ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...