From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

Under Armour Inc. (NYSE:UA) ranks among the best short squeeze stocks to buy right now. Telsey Advisory Group announced on ...

When will these brands finally understand who they’re dealing with? Caitlin Clark isn’t just a star — she’s the gravitational pull of the entire sport. And ...

Stephen Curry and Caitlin Clark have been mentioned in the same breath since the WNBA star first rose to prominence by taking ...

Need some new looks for the gym? Shop these outfit ideas that are all styled for your next great workout! Plus, they’re all ...

Black Friday Eve on Superbalist is here: up to 70% off drops tonight, with luxury-level dupes under R500 that look straight ...

From Peyton Manning to Serena Williams, these six athletes turned retirement into their biggest financial wins yet.

SAN ANTONIO — Steph Curry shook up the basketball shoe world on Thursday, and after shaking and baking the Spurs to the tune of 49 points on Friday night, he spent almost as much time answering ...

UConn guard Azzi Fudd’s future with Under Armour has caused a frenzy among fans following Steph Curry and the sportswear company’s end to their long-term partnership. Fudd signed an NIL deal contract ...

After 12 years, Stephen Curry and Under Armour have mutually agreed to end their partnership, making Curry a shoe free agent after the end of this season. Under Armour will release the Curry 13 in ...

Under Armour and Warriors G Stephen Curry have “mutually agreed to end their 13-year partnership effective immediately.” The move “separates Curry Brand,” which launched in 2020, from UA. Curry, who ...

NBA star Stephen Curry’s personal interest in the future of his Curry Brand of shoes and apparel, plus the financial pressures on partner sports brand Under Armour have led to a split after 13 years ...