Political consumerism — the act of buying or boycotting products for political or ethical reasons — is on the rise among ...

VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

Forrester's 2026 Predictions report is out. YOLO spend, AI and what's next in 2026 are captured in this story.

Her message is clear: in an age of information overload, it isn’t the loudest message that wins - it’s the one that connects ...

As Black Friday approaches, an increasing number of shoppers will turn to online stores. A new study by Cornell researchers ...

Pierre Cardin, Angola, Marketing Strategy, Cosmetic Industry, Localization, Consumer Behavior, 7Ps, Digital Marketing Share and Cite: Nolatu, F.A.J. (2025) Research on Optimization of Marketing ...

A nudge is when we change our environment or circumstances in a small way to encourage a change in our behavior.

A study by Associate Professor Nevin Cohen and colleagues reveals that food waste in U.S. households varies significantly ...

It’s useful to think of our engagement with algorithms as a social contract. Political theorists have long used the social contract as a device to explain why individuals submit to the authority of a ...

Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.