Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool ...

Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Google recently flipped a switch that changes how billions of people will use the internet. Ian believes it also killed the ...

Google is turning one of its most futuristic search tricks into a full-fledged AI assistant that lives on top of your screen.

ChatGPT's public debut on November 30, 2022, is widely seen by critics as the start of the AI-slop era online. Those yearning ...

Retail chains and tech companies aim to ease the gift-buying experience -- and capture a bigger share of the season's online ...

Discover how ChatGPT has significantly altered how people search for information online, eclipsing traditional search engines ...

In a world where algorithms whisper your story before you speak, managing your online reputation isn’t optional. It’s ...

Mueller said the issue isn’t AI versus human content but whether a site provides real value and he advised treating a full content overhaul as a fresh start.

A seven-year malicious browser extension campaign infected 4.3 million Google Chrome and Microsoft Edge users with malware, ...

Citations and placement in AI answers are turning into the visibility signals that decide who enters the final click.

A new Suzy study uncovers that AI is transforming how Americans discover deals, compare prices, and make purchase decisions ...