Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

AI video generators are reshaping the production landscape by replacing traditional filming and editing workflows with fast, ...

Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, ...

To market agentic AI effectively, start by translating complexity, building trust and aligning messaging with executive ...

According to new research from EMARKETER and Zeta, 40% of marketers say that these invisible walls between teams are their ...

Advanced safety-instrumented system features minimize complexity, downtime and costs Chemical process plants must be vigilant ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

Sophia Deluz-Bhan, COO and co-founder of Search Atlas Group, has scaled the AI-powered search marketing company from $2M to $30M ARR in five years—profitably, entirely remote, and without massive VC ...

Jedi Digital Marketing Hong Kong announces the introduction of an enhanced digital marketing framework developed to address the growing need for structured, data-informed, and performance-focused ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

This guide is here to help make sense of advertising and marketing communications. We’ll break down what works, why it works, ...

I've been thinking about agent-to-agent (A2A) marketing for nearly a quarter of a century, even before we had acronyms to explain it. It was at the tail-end of a months-long research project between ...