The United States District Court in Delaware has approved a $5.9 billion bid for the parent company of Citgo, rejecting a ...

Jedi Digital Marketing Hong Kong announces the introduction of an enhanced digital marketing framework developed to address the growing need for structured, data-informed, and performance-focused ...

Busy corporate marketing groups can be so focused on tactics and fire-fighting that they jeopardize their marketing investment. The tendency to overreact to events, tackle symptoms rather than ...

As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation to understand where to ...

According to new research from EMARKETER and Zeta, 40% of marketers say that these invisible walls between teams are their ...

I've been thinking about agent-to-agent (A2A) marketing for nearly a quarter of a century, even before we had acronyms to explain it. It was at the tail-end of a months-long research project between ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

The Selection Board for the second edition of the e4m Automotive Marketing Awards features an exceptional line-up of industry ...

Check out the major key differences between MBA Marketing and MBA Finance. Compare career options, skills, and job roles to ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more ...

Category leadership isn’t a marketing exercise; it’s a strategic act of focus. It aligns teams, accelerates growth and gives ...