Often, a fresh start is beneficial, but at times, even the best branding agencies, consultants, and those in marketing simply get it wrong. Kieran has been covering soccer for five years, featuring on ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

Entrepreneurs love logos. And why not? A professionally designed corporate logo says to the world that “we’ve arrived” and are ready for serious business. But it can cost big bucks to make a logo that ...