Apple Maps has long been struggling to compete against Google Maps and convince iPhone users to stick with their native navigation app instead of switching to Google's alternative, but it now looks ...

The European Commission said on Friday that Apple's Apple Ads and Apple Maps likely meet the thresholds to be considered "gatekeepers" as defined by the Digital Markets Act, a designation the U.S.

Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted pins. The new layout gives brands more clickable real estate directly inside Maps.

Apple could introduce ads to its Maps app as soon as next year. These ads are said to be similar to the software promoting Search Ads inside the App Store, but these would promote restaurants and ...