It may be hard for some to accept, but the cup noodles you frequently buy, the unread books you have, or the chocolates you toss in your cart just before paying, all reveal a story – the story of how ...
Examining the cross-national applicability of consumer behavior constructs and models is becoming increasingly more important. In this study, procedures for testing the cross-national applicability of ...
Piksel, a global provider of video monetization software and solutions designed to maximize the reach and return of video, today announced the launch of its Consumer Insights service in partnership ...
Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...
1010data, Inc., provider of an internet-based big data warehouse, has announced the launch of a new software tool that enables 1010data's customers to automatically segment and analyze huge consumer ...
AZoCleantech on MSN
Study Identifies ‘Neural Loyalty’ as Key to Bridging Gap Between Sustainable Intentions and Consumer Action
Investigating sustainable consumer behavior, new research highlights emotional and cognitive drivers, with neural loyalty ...
What does the consumer want? Why do individuals prefer one product or service over another? And how, precisely, do most consumers make their purchasing decisions? These questions, which have baffled ...
The new suite empowers marketers to maximize customer lifetime value with unmatched efficiency. The Suite offers three major AI-powered tools to help brands maximize customer lifetime value and drive ...
This course is compulsory on the MRes/PhD in Management (Marketing). This course is available with permission as an outside option to students on other programmes where regulations permit. This course ...
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