How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience ...

Casting a series of commercials for a Houston-based credit union. (We see a scientist and coworker, an FSCU member, in a high tech medical lab. FSCU Member takes off suit because its hot.) Scientist: ...