Fury Tires' Sierra Hunter ATM was recognized with the Media’s Choice Best New Product Award at SEMA 2025 this year.

The Dunlop global rebrand expands in 2026 as Sumitomo renames subsidiaries and accelerates its premium strategy.

PRT said its complete strut assemblies and shock absorbers are produced to OE-quality processes required by major automakers.

RACER Creator Awards celebrate top automotive creators, with Dunlop as presenting sponsor and Emelia Hartford earning ...

Motion introduces the Lube Caddy, a towable lubrication cart designed to improve safety and efficiency in industrial oil ...

Sun Auto Tire & Service announced it added three locations through a mix of acquisition and new-store construction.

Hankook supplied the Dynapro R213, an all-terrain rally tire for rough, unpaved surfaces, at the 2025 FIA World Rally ...

Vredestein entered the Indian market in 2021 with a range of tires manufactured domestically at Apollo facilities.

BendPak used its SEMA booth to spotlight several equipment, with product development director Sean Price outlining the ...

Tire industry trends 2026 give dealers clear opportunities in EV tires, seasonal categories, premium segments, and ...

Winter tire market insights that help dealers boost customer loyalty through proper tire selection, sizing, and performance ...

Tire shop cybersecurity helps protect customer data, prevent ransomware, and keep your systems resilient against attacks.