The age of Privacy-Led Marketing has arrived. Over three-quarters (77%) of global CMOs report stronger performance after ...

Spotify’s ‘Spreadbeats’ was a creative B2B campaign that turned a standard media-planning spreadsheet into a four-minute ...

The outdoor work spotlights one of the world’s most iconic animated families, lending their star power to a festive-season ...

There he is. The mighty Martin Lewis, Britain’s most trusted money man, sat in what appears to be his home office. He’s ...

Amazon doesn’t just show more ads per page than competitors – it also maintains coverage across complex searches. Pentaleap’s ...

Today is the day where the structure, strategy and leadership of the new Omnicom starts to come into view, including ...

As Omnicom ’s acquisition of IPG concluded, rumors had been mounting over which agency brands might survive under the new ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

In B2B, fame is less vanity, more velocity. In the final episode of The Science of Buyability video series, we discover how ...

The creative business consultant, who spent more than 10 years as WPP’s global CCO, reflects on the Omnicom-IPG shake-up and ...

The work comes from McCann Manchester, with the franchise now in its 10th year.

With it, IPG ceases to exist and Omnicom becomes the presumptive biggest agency network in the world, with a combined revenue ...