Ever felt like your business was wearing clothes that didn't fit anymore? That's how I felt about Inkbot Design a few years back. We'd outgrown our original brand like a teenager outgrowing their ...

Want to know why 90% of marketing campaigns fail before they even launch? Because most business owners start with tactics instead of strategy. They're trying to build the roof before laying the ...

I hope this post helped you discover fantastic new sources for spectacular free design resources! Follow the Inkbot Design blog for more Inspiration. Free design resources help save money, allowing ...

Learn how to develop an authentic human brand personality that builds emotional connections with your audience through consistent voice, storytelling, and transparent communication strategies. Let's ...

In this blog, we have shed some light on the meaning of isometric design, uncovered the drawbacks of flat design, and highlighted the advantages. Isometric design is a visual technique that represents ...

Visual content has become vital to any effective content marketing strategy. With 88% of millennials more likely to engage with visual content, marketers can no longer rely on text-based content alone ...

A brand identity system is the complete set of visual components and the strategic rules governing their use, designed to ensure visual consistency across all customer touchpoints. This system is ...

Most people think gaming is just entertainment. They're wrong. Gaming is a $500 billion industry, and the most prominent companies aren't just selling games—they're selling brands. And what's the ...

Behavioural design is a systematic approach to influencing user actions by applying principles from psychology and behavioural science. It utilises renowned frameworks like BJ Fogg's B=MAP model ...

Nokia's journey spans over 150 years of innovation and adaptation from a humble paper mill to a global telecommunications giant. At the heart of this evolution stands its iconic logo – a visual story ...

A great wine logo is a strategic tool designed to grab attention and sell wine. We analyse the top 10 best wine logos—from The Prisoner to Yellow Tail—and reveal the branding lessons you can apply to ...

Discover a step-by-step guide to creating brand identity from scratch. Learn key elements, strategies, and tips for a strong brand presence. Most businesses die nameless and forgotten. Why? Because ...