In this edition of ET Brand Equity’s cover, we examine how TVF has evolved from a YouTube start-up into a steady OTT ...

Black Friday 2025 saw FMCG, beauty, and home products emerge as top e-commerce performers in India. Healthy foods drove FMCG ...

Discover how ChatGPT has significantly altered how people search for information online, eclipsing traditional search engines ...

Parthasarathy M A has retired from his role as Chief Strategy Officer, South Asia, for GroupM, concluding a 17-year tenure ...

A study from Goa Institute of Management reveals that balanced humanization in chatbots enhances customer trust and comfort, ...

Explore how AI-powered shopping assistants from companies like Amazon, Google, and Walmart are reshaping the holiday retail ...

Marketers are navigating a fast-paced digital world by focusing on human connection. Long-form ads are making a comeback, ...

The travel neck pillow has emerged as a significant growth category, addressing the discomfort of modern air travel.

MTV is set to close its music channels worldwide, marking the end of a significant era in pop culture. As it struggles with ...

Explore the parallels between cricket and the attitudes of Gen Z in India. Discover how the psychology of young cricketers in ...

Madison Turnt has appointed Prateek Roy as associate vice-president, leading cinema, sponsorship, and non-traditional media.

Discover how augmented reality (AR) is transforming brand identity by creating immersive experiences in consumers' personal ...