Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Discover the latest AI-driven changes in Google Ads, their implications for PPC marketers and six key recommendations to stay ahead. AI is impacting every aspect of Google, including SEO and Google ...

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also ...

A Google executive who fights ad spam detailed its industrywide response to a massive fraud scheme. A Google executive who fights ad spam detailed its industrywide response to a massive fraud scheme.

The U.S. judge considering whether to order a breakup of Google's advertising technology business asked the Department of ...