Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...

A strategic inflection point refers to a major change to a business’s competitive environment, which could result in positive or negative outcomes. What is a strategic inflection point in business?

The latest trend in effective marketing strategy development is to focus on customer experience. This means understanding the customer journey, creating personalized experiences, and leveraging data ...