What is reference data? You might think that a publishing house that launches a publication dedicated to something would have a pretty firm grasp on its definition. But reference data is not quite as ...
PLEASANTON, Calif.--(BUSINESS WIRE)--There is a significant industrywide shift underway to improve the quality of customer data, according to new research by Veeva Systems (NYSE:VEEV). The Veeva 2018 ...
Firms are falling about one-third short of their potential because they do not have access to the data and tools that they need to perform their jobs. $1.76 trillion in new revenue could be unlocked ...
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