Jung is trending on TikTok. Shadow work journals outsell Oprah. Why is a psychiatrist who died in 1961 suddenly resonating with Gen Z?

Having been born and raised in Iran, I always had an interest in Sufism, a spiritual practice aimed at the inner journey of self-exploration and knowing one’s “true self." Among the most famous ...

The first time a BetterHelp advertisement popped up on my screen, I didn't think much of it — it was just another content tool I wasn't able to skip over. By the 10th time, those ads began to shape my ...