Six area high school cheerleaders are among those selected to represent Varsity Spirit, the global leader in cheerleading, dance team and band apparel, camps and competitions and a division of Varsity ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

DALLAS, Jan. 7, 2025 /PRNewswire/ -- Varsity Brands, the leading platform for team sports and spirit solutions, today announced that its divisions, BSN SPORTS and Varsity Spirit, have partnered with ...

A month before the Vintage High varsity and JV football teams are scheduled to open their fall seasons in front of more than just parents, the school’s Cheer and Dance Department took four teams to ...

Note to readers: This story has been updated with the USA Federation of Sport Cheering, also known as USA Cheer, motion to dismiss filed Jan. 9. Key defendants in four of the lawsuits against Rockstar ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...