The days of going to a store to shop or browsing online may soon be over. Virtual reality technology has the power to transform the shopping experience. From transporting customers to another world to ...

Those who are old enough to remember VRML, will recall that the the technology rode the wave of virtual reality hype in the 90’s, fusing the burgeoning world wide web with a vision of dragging the ...

The full dive VR will bring customer experience to the next level. And of course, it is a distinct competitive advantage for ...

In a world recovering from a pandemic, customer engagement is essential for the survival and long-term success of small businesses. As such, the use of interactive technologies to establish meaningful ...

“We didn’t have an answer for how to get started in VR for cinema” says Oculus CEO Brendan Iribe. So a year ago Oculus hired Pixar veterans to form Story Studio, which will create and release VR ...

After hyping everyone up recently with a short teaser video, eye-tracking specialists Tobii have revealed more details and video examples their eye tracking in action at GDC, including integration ...

Virtual reality has been a long time coming, but the most notable strides have come in the past few years. Oculus has led a revitalization in VR tech, the development of which had slowed significantly ...

Since the launch of PlayStation VR we’ve have had fans clamouring for full-sized games for the system. The common wisdom might be that you need to have games developed specifically for VR, there are ...

Elyse Betters Picaro is the former Editor-in-Chief of Pocket-lint and the former Operations Manager for Valnet's Consumer Tech brands, including Pocket-lint, Android Police, and XDA. She is based in ...