Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

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Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface. This was first spotted ...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend. Local search ads are about more than ...

Google seems to be testing a new format for local ads in the search results. These look more like that older card format test we saw a year or so ago. There are these two local cards at the top and ...

Google will consolidate its Local Services Ads (LSA) credibility programs into a single Google Verified badge, starting in October. How it works: Why we care. The new Google Verified badge replaces ...

Search results are shifting fast, and the top organic position no longer guarantees visibility. Marketers now compete with AI ...

Six months after Google first teased ads for AI Mode, they're now appearing in the company's chatbot-style search tool. On X, ...