As I wrap up this five-part series designed to help you implement data-driven marketing, it’s time to talk about process. Granted, process is usually not a hot topic among marketers; most can’t ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

Business success requires an optimized mix of people, process, and technology. Too many organizations ignore or forget the middle layer—the process engineering—that brings together their teams and ...

Right now too many people are looking for a magic marketing pill, some new process or a way to make a video or tweet to go viral. Too many people are reading articles and watching how others see the ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

We were unable to process your request. Please try again later. If you continue to have this issue please contact customerservice@slackinc.com. Is this a trick question? Maybe it’s a bit of both.

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

Law firm leaders interested in a succinct description of the marketing, business development and client development functions of the firm might be interested in this graph courtesy of Group Dewey ...

Volker Wiewer, VP international, marketing applications for Teradata, outlines how individualised customer insight can transform a travel company’s ability to create campaigns in record time. The ...

Traditionally, big sales have been made with a handshake, not a buy button. Because of this, B2B sales teams have long lacked the incentive to adopt new technologies, such as sales enablement ...