For ecommerce SEO, shop category pages have been a key focus. But that could change. The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly.

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Google is expanding AI shopping with conversational search, agentic checkout and an AI that calls stores for you about local inventory.

Google is introducing new AI tools to Search and Gemini that are set to transform the way users find products and make purchasing decisions online.