Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, "By Thursday, November 21, 2024, ...

Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local ...

Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to ...

Google made changes to its Local Services Ads (LSA) this week. One feature will automatically select profile photos to display in advertisements, and the other aims to improve ad budgets by setting ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

By asking for Google reviews, you can fill your business's profile with more reviews from current and former customers. But ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...