Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

Google has canceled our 10+-years-old Ads account, claiming that we have violated the "Circumventing systems policy". Before this happened, they placed a link on our account dashboard that we needed ...

Google Ads can be a huge source of sales leads and conversions. However, you have to get the strategy right to see any progress or benefit to your business. For years, I struggled to generate any real ...

Enhanced Conversion can help to supercharge your Google Ads performance. Find out how first-party data can boost your paid campaigns. The convergence of rising privacy concerns and regulation ...

Google Ads has 718 reviews on TrustPilot with a 1.1-star rating. That’s a shockingly low score for a platform that has helped countless businesses grow and created entire careers in digital marketing.

Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation ...

The phishing attacks have left agencies and advertisers scrambling as entire client accounts and budgets fall out of their ...

Google has published a new help document named About Video ads across Google surfaces. As you know, Google announced new video ad formats at Google Marketing Live and we've seen Google testing video ...

Google on Thursday will roll out an update to Google Analytics 4 that standardizes conversion reporting and gives users a consistent view of advertising performance across Google Analytics and Ads.

It’s time for some spring cleaning. Publishers that pack their ad servers with hundreds of thousands of line items can go ahead and clear them out. Google Ad Manager is building a connection to Prebid ...