Over the past 15 years, Google has been showcasing thousands of fun, clever, informative, and inspiring experiments coders have made with Chrome, Android, AR, AI, and more. If you weren't aware, all ...

Google has already admitted that video platforms like TikTok and Instagram are eating into its core Search product, especially among younger Gen Z users. Now it aims to make searching video a bigger ...

Google is rolling out a new Google Ads experiments page that promises to "help you create, manage, and optimize your experiments in one place." There is a new summary page for your experiments and a ...

Google is rolling out a new experiment in its Labs testing space — this time, it’s all about AI-generated Audio Overviews for search queries. SEE ALSO: Google adds Gemini to Chrome Powered by the ...

The days of confusing drafts and experiments in Google Ads are over. Google launched a much-needed update to this testing feature in the online interface, and the new experience is a welcome change to ...

We didn’t get a real update about Gemini on smart speakers and display at I/O 2025 last week, but Google Home recently added a new “Voice assistant experiments” setting for it. Since testing got ...

In the last Search Off The Record podcast, Gary Illyes from the Google Search team said that sometimes issues can arise within the Google Search results due to two experiments that conflict with each ...

Ambient Computing, or the idea that technology should always be available in the background to help, is Google’s long-term goal for its hardware. “Little Signals” is a new Google experiment that ...

Google Ads is rolling out an updated Experiments page, the company announced Wednesday. In the new Experiments pages, advertisers no longer have to create a separate campaign draft and changes made to ...