A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

MongoDB's growth is driven by Atlas, which saw a revenue share increase from 23% in 2019 to 70% in 2025, with ARPU growing at 20.54%. MongoDB ranks sixth overall in the database market but is the ...

IBM remains a major player in the database industry. As companies look to move on-premises database software to the cloud, vendors need to make it as easy as possible. With IBM's Db2 now available as ...

Oracle's database software is still widely used, but cloud computing has disrupted its business model. There's no doubt the company is losing mindshare among developers and start-ups. A free developer ...