LUBBOCK, Texas — When Texas Tech unveiled its new logos this week, two proud Red Raiders saw their work, and passion, come to life. Mike Thurman, co-founder of Dallas-based Torch Creative, helped ...
Texas Tech updated its new branding and unveiled a "modernized Double T logo," which will go into effect with the start of the 2026-27 year. Gone is the beveling in the school's primary design, with ...
As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...
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