Over half of B2B online shoppers use loyalty programs, optimizing benefits both for the company and employees. Fifty-six percent of global businesses are members of loyalty programs, according to the ...

Direct-to-consumer marketplaces have risen to generate two-thirds of B2C e-commerce sales. By capitalizing on consumer preferences for more choice and better pricing, e-commerce giants like Amazon and ...

AI, blockchain, and advanced E-Commerce platforms are revolutionizing B2B payments by automating accounts receivable and payable tasks, offering insights into payment trends, and integrating AI-driven ...

Back in 2021, Deloitte announced that CX entered the B2B battlefield. Since then, hardly a single business has denied that customer experience is crucial to B2B digital commerce. Moreover, most of ...

The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday. Dan Rosenberg, ...

B2B platforms are opening new markets and improving operations for SMEs. For example, Sooper, a Brazilian marketplace, provides credit and next-day delivery, helping SMEs manage inventory and cut ...

The first step to success as an online B2B entrepreneur is to understand the audience. Website optimization is another secret to online B2B success. Firms that become well-known and respected online ...

ANN ARBOR -- The online customer satisfaction of business-to-business companies has improved, but continues to lag behind business-to-consumer companies, according to new survey results released by ...

Only one-half ( 50%) of B2B marketers formally measure the return of their online marketing investments, but those that do say online is more effective than traditional marketing channels, according ...

COVID-19 has changed the way consumers and businesses shop. The shift from physical to online sales has been significantly accelerated, with the e-commerce proportion of total sales increasing by ...