I love it when the engines take fun products that they build and integrate them together to make the other products more powerful. Last night Google's AdWords blog wrote a blog entry named Use Google ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The agency looked at expanded text ad performance from both brand and non-brand traffic.

I got a tip from Scott Edwards that Google has quietly improved the “target customers by location” feature in the AdWords console. You can see old screen captures of the multi-step process at the ...

This week in search, we saw even more signals of a massive Google update, both seem not to be related to Penguin. Although, Google does have a date in mind on when to launch Penguin 4.0. Google seems ...

Greg Sandoval covers media and digital entertainment for CNET News. Based in New York, Sandoval is a former reporter for The Washington Post and the Los Angeles Times. E-mail Greg, or follow him on ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to ...