The 39-year-old head coach tore off his shirt, setting off a citywide rush for free hot dogs and a flood of fan reactions online.

The Wieners Circle will hand out free hot dogs on Tuesday beginning at 11 a.m. CT after Ben Johnson went shirtless in his postgame celebration.

Despite the Chicago Bears ascending to the NFC's No. 1 seed, head coach Ben Johnson says it "doesn't mean anything."

Johnson, who went shirtless after the Bears’ victory Friday against the Eagles, is one of the NFL’s most captivating characters. Beating the Packers, however, would do more to build his legacy — and for his ability to win the division — than almost anything he could do while wearing the script ‘‘B’’ hat.

Speaking for the first time since his shirtless celebration, Ben Johnson called it a “spur of the moment” decision and said he wanted to bring the city of Chicago some excitement.

Speculation began days in advance that Johnson would have his viral bare-chested moment. Back in late October, The Wieners Circle—a popular hot dog vendor in Chicago—posted to X that they would give away free hot dogs if Johnson goes “topless” in a locker room speech.

There’s evidence everywhere that Johnson was ready to step into this job, and that mostly speaks to his intellect. But the way he has communicated from the day he moved into the head coach’s office at Halas Hall helped him get a key piece in place: Player buy-in.